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Do Brands Prefer Simple Logo Design Today?

 Let's say you're a small business owner who's just starting out. You need a logo to represent your brand, but you have a lot of money to spend on design. 

Simple Logo Design

But, you've heard that simple logos are all the rage these days, so you decide to try designing one yourself.

However, when it comes to designing a simple logo, there might be a few common challenges you might face, such as:

Not knowing where to start

No basic concept

Not having enough design experience

Not knowing what makes a good logo design

If you're facing any of these challenges, don't worry - we're here to help.

Designing your logo can be daunting, especially if you don't know where to start or what makes a good logo design. 

In this article, we'll show you how to create one that looks great and represents your brand identity well.

Let's dive right in!

What is a logo, and why do brands need them?

What is logo

A logo is a graphical representation of a brand. It's usually the first thing people see when encountering a brand, so the design must accurately reflect the company's values and mission. 

A good logo can help people remember a brand, which is why it's so important for businesses to have one.

The history of logos and how they've evolved over the years

History of logo

Logos have been around for centuries, and their design has evolved over time to keep up with the changing trends and needs of businesses. 

In the early days, logos were simple, often just a graphical representation of the company's name. However, as branding became more important, logos evolved into more complex designs, like geometric shapes and abstract designs.

Today, logos must be unique, memorable, and accurately reflect the company's values.

Do brands today prefer simple logos?

Simple Logo

While there are many benefits to having a complex logo design, many brands today choose to use simple logos instead. This is primarily due to the competitive market and the need to stand out from the competition.

Simple designs are easy to remember and recognizable, which makes them an excellent choice for businesses that want to quickly and easily build awareness. 

In addition, simple logos can be less expensive to create, which is another bonus for small businesses or businesses on a tight budget.

What are some benefits of having a simple logo design?

There are many benefits to having a simple logo design. As we mentioned before, simple logos are easy to remember and recognizable, which can help you build brand awareness quickly and easily. 

In addition, simple logos are often less expensive to create, which is a bonus for small businesses or businesses on a tight budget.

Another benefit of having a simple logo design is that it can be more versatile than a complex logo.

A simple logo has various applications on your website, business cards, and print or online advertising. This flexibility can be a significant advantage for businesses that want to use their logo in multiple ways.

Finally, simple logo designs tend to age well. Because they're not reliant on trends or fads, logos were used for many years without looking outdated.

5 Tips for creating a simple logo design

Creating simple logo design

Now that we've gone over some of the benefits of having a simple logo design, let's take a look at some tips for creating one.

1. Start by brainstorming what you want your logo to represent. 

Want your logo to represent

What are your company's values? What is your mission statement? What are some keywords that describe your business? Answering these questions will help you narrow your design options and simplify the logo creation process.

2. Sketch out your ideas

sketch your ideas

Once you have a good idea of what you want your logo to represent, begin sketching out some ideas and gathering some basic concepts of how you want it to look. Does it need simple lines and logo colors that match certain personality types?

Don't worry about getting it perfect - just start exploring different concepts.

3. Time to refine!

time to refine

Once you have a few sketches you like, it's time to start refining them. Begin by simplifying your designs and making them more clean and modern.

4. Now digitalize

After you've refined your sketches, it's time to start digitalizing them. You can look at different logo templates or logo files available online and get ideas on how you can do your own.

Or, if you're not comfortable with graphic design software, there are more logo design inspirations and services that can help you create a professional-looking logo.

5. Start using it!

Start using it

Finally, once you have a digital version of your logo, it's time to start using it! Use it on your website, social media, print or online advertising, and anywhere else you want to build brand awareness for your business.

Creating a simple logo design doesn't have to be complicated - just follow these tips, and you'll be on your way to designing a custom logo that accurately represents your brand.

What are the tools you need to create one?

Tools need to create logo

Graphic design software

Graphic design software such as Adobe Photoshop, Illustrator, or Inkscape is one of the go-to's. Still, you can also use a pencil and paper to sketch out simple logo ideas if you're uncomfortable with graphic design software or any logo maker.

Logo design services

If you want a quick, easy, and professional way to create your company logo, using a logo design service or logo creator is your best bet. 

Services like Instant Logo Design allow you to create the perfect logo for any brand industry with just a few clicks. All you need is your company name or keyword, and they'll take care of the rest!

Vector software

If you want to create a simple company logo that can be easily scaled up or down without losing quality, you'll need to make it as a vector. 

Adobe Illustrator is one of the most popular vector software programs, but there are plenty of others to choose from.

Once you have the tools you need, creating a custom logo is easy - just follow the tips we outlined above, and you'll have a logo that perfectly represents your brand in no time.

How to create a simple logo you will love

create simple logo

Instant Logo Design’s logo library provides thousands of simple designs that are customizable in one click. 

The easiest way to make it is simply following this step. 

1. Browse a vast database of professionally designed logo designs.

From salon to metaverse logos, you can find the right custom logo that best fits your business. Instant Logo Design’s reliable logo generator can help you create the perfect logo in minutes!

2. Choose the one you love and make changes to colors, fonts, and layouts.

When you find the right logo, you can go ahead and customize it however you want. You can change its colors, font, symbols, layout — you name it — to however you want your logo to look.

3. Once you’re satisfied, you can download the file immediately.

And there you go! Once you're satisfied with your logo’s design elements, you can hit the ‘Save’ button or purchase your logo to make it officially your own. Now you have an awesome and simple custom logo that’s versatile and fits your brand perfectly.

Let’s get designing!

Designing Logo

Logo design has come a long way in the last few years, with brands preferring simple logo designs to stand out today. While complex logos can be more eye-catching, they're less versatile and tend to age poorly. 

Simple logo designs, on the other hand, are easy to create, can be used in multiple applications, and tend to age well. So, what are you waiting for? Design your very own simple logo today!


How much does a logo design cost?

The cost of a simple logo design depends on the designer you hire and the complexity of the design. On average, you can expect to pay anywhere from $50 to $500 for a simple logo design.

How long does it take to create a simple logo?

The amount of time it takes to create a simple logo design varies depending on the design's complexity and the designer's availability. 

Creating a simple logo design takes several hours or days, but for some, it can even take as long as a few weeks.

What are some tips for creating a simple logo?

Some tips for creating a simple logo design include brainstorming what you want your logo to represent, sketching out ideas, and refining your designs. You can also check out some logo design inspiration to start!

Additionally, use a vector software program to create your logo to scale up or down without losing quality easily.

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