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What Is Trustpilot and Why Do You Trust Their Reviews?

Customer reviews act as social proof that increases the credibility of your business. It helps the customers to research brands, products, and services they are interested in. Trustpilot is a reliable online reviews platform that helps generate reviews from your customers to boost your online business

Trustpilot and its reviews

You can hire American web coders reviews is a reliable web design and development agency that helps your brand generate positive reviews from your potential customers. In this blog, you will learn how to make the most out of Trustpilot for your brand and why it is reliable. Before diving into deeper details, let's know what Trustpilot is and how you check its reliability.

What is Trustpilot?

It is a third-party online customer review website that allows customers to leave their reviews for legitimate purchases. On Trustpilot, you can find the product reviews of a brand for free. 

You have to type the relevant keyword for the product in the search bar. Whenever you search for a brand on Trustpilot, you will first notice its overall rating on the top. You can send an email to your potential buyers after their purchase is completed to leave their reviews on Trustpilot along with the link for the review submission. 

 You can use Trustpilot for free; however, you have to create an account to leave your reviews for products/services or to claim your brand profile. You can also pay for additional options such as marketing assets and advanced analytics etc.

Are the Trustpilot reviews reliable?

Yes, the reviews on Trustpilot are 100% reliable and legitimate, and you can trust their reviews. With 14 years of experience, it contains over 111 million online reviews for the products and services of brands. 

You will find the most valuable online reviews for the brands that are active on the Trustpilot. Remember that most customers take out their time for a review when they have experienced something overwhelmingly negative or positive.

 Many big retailer brands on Trustpilot are filled with negative reviews that it has not claimed their profile on Trustpilot or have not responded to the client's feedback. 

On the other hand, there are also many small business profiles on the Trustpilot with more valuable and positive reviews on their profile. Keep in mind that the product type and the storekeeper's investment in its product review greatly influence the accuracy of search results on Trustpilot.

How can you spot the fake Trustpilot reviews?

Every online review platform also has fake reviews similar to most blogs that get spam comments. Most people determine that a brand is worth investing in by looking at the reviews on Trustpilot, but there are also some red flags you must check before making a purchase, such as

1. To see the brand reviews, go to the business transparency section and click on a detailed overview.

2. Scroll down to the New Reviews in the rating section to check any considerable hike in the reviews in the last 30 days.

3. Also, consider the brand review sources available on this page. You can filter the reviews and star ratings to show up only the unsolicited reviews and organic responses. 

4. Unsolicited reviews are not less reliable or fake than organic ones, but the organic responses show how customers feel about your brand. 

5. If a particular review seems suspicious, you can check the reviewer's profile. If the profile is without any picture or proper name, it is less legitimate than the complete profiles. You can also check their other reviews to find out if they are paid to write specific feedback, such as all the reviews will be for just one specific business. 

6. Some reviews are automatically submitted by the bots, such as those with vague or bad grammar, and generic responses such as "Excellent service" or "Great" without any details about the product or services. You can report such reviews by pressing the flag icon, which is in the bottom right corner. 

How can these Trustpilot reviews boost your online business?

Positive reviews on Trustpilot helps in boosting your online business because most customers look for reviews on third-party online review sites before making a purchase, so more valuable reviews can drive more sales. Trustpilot has made it easier for you to create an account on Trustpilot; it will automatically send invitation emails for review submission after a customer completes his purchase.

It's a Wrap

The reviews on Trustpilot are legitimate and reliable because Trustpilot verifies them. It helps in your business growth and revenue generation by driving more conversions. A positive review helps in gaining the trust of your potential customers and increases your brand credibility.

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