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How to Address the New Google Algorithm Update for Spam Backlinks

Backlinking is an essential part of SEO Toronto but it must be done right in order to count. Last month Google released its algorithm update to weed out link spam and this is aimed at fighting this spam on a broad basis. This new update finds links that are likely to be spam and this can be done in multiple languages on a wide, global basis. Any sites that are associated with link spam will likely see negative changes in Google Search.

Google Algorithm Update for Spam Backlinks

While Google says that it's not necessarily going to penalize sites, it does say that it will be nullifying any link spam. This means that the links will no longer count as part of a link score and will be ignored. If your site has links that could be considered to be link spam and they have counted in the past, they will be nullified now, which could instantly mean a lowering of your site on Search.

Google has been fighting link spam ever since the 2016 release of Penguin 4.0. Now, with the new algorithm update, it's more likely than ever that spamming links will be identified and nullified. If you have seen a sharp drop lately in your Google Search rankings, it may be due to a linking problem. 

SEO Toronto consultants and webmasters doing their own SEO need to be aware of these new changes in order to weed out any potentially bad links. It is more important than it ever has been in the past to clean up the linking - especially if it was done long ago when spamming links were the trend.

Why Is It so Important to Build Links?

In the past, backlinking was a race to get many links as quickly as possible. Now, it's better to set a goal for getting fewer quality links than getting many that don't bring any value to your website. Google is watching to see how many links have been developed and if it sees too many getting attached to your site or linking back to your site within a short amount of time, your website will look suspicious.

It is difficult if not impossible for a website to rank without having any links. Links are the number one ranking factor taken into account by Google and links make the Internet what it is. Links are supposed to guide readers to great content and pass power and trust on from one website to another. Google discovers websites through links and there are also other reasons why your site needs to use a high-quality linking strategy.

Also Read>>>In 2021, There will be 5 On-Page SEO Approaches That Will Function.

A Word about Affiliate Links

Website publishers and blog owners use affiliate links to help monetize their sites. These links often appear on shopping guides or in product reviews and this type of linking is totally acceptable as long as it follows specific guidelines. For example, shoppers must know that the website owner has the potential to earn money when these affiliate links are clicked.

Best Practices for Back Linking

Most website owners and SEO Toronto specialists use backlinking on their sites to build up their SEO ranking and to establish trust from both Google and users. Links also help Google understand the type of content that will help searchers. As long as the links are deserved, they are a good thing. This applies to both outbound and inbound linking.

Build Links by Building Relationships

One of the best ways to add more links to your website is to build up relationships with others. Join communities that are niche-related such as social groups, blogs or forums. Start contributing posts and comments with relevant and interesting information to provide value to discussions. When you are participating in these communities you'll automatically get backlinks to your site from other webmasters that like what you have to say and would recommend some of your webpages to others. As an added bonus you'll also hold up niche connections in your industry, which could potentially lead to partnerships in the future.

Find the Common Backlinks Your Competitors Are Using

One of the best ways to find backlinks for your site is to research the links that your competition has. You have probably noticed that several websites in your industry share a number of the same backlinks. If these other sites were able to get these value backlinks you should be able to as well. It will take some analyzing on your part but there are various SEO Toronto tools available that can help with this task. You'll be able to discover common backlinks as well as the techniques used by competitors to secure these links.

Clean up Your Old 404 Backlinks

It's not just the spamming backlinks that should be addressed when you are cleaning house on your site. You should also be detecting any HTTP-code 404, invalid access and timeout errors. Use a tool that will find these errors and provide you with a report. Fixing up your broken backlinks is an important part of your overall SEO Toronto strategy and should be done regularly.

Find Other Websites That Have Already Mentioned Your Site 

Look for websites that have already mentioned your site as a part of your content and then get in touch with the webmasters. Ask for a link back to your site and in most cases one will be added quickly. There are also tools available that will help you find other sites that have mentioned your website and will provide you with a report. As long as the site that mentioned your content is a high-quality website that Google likes, you'll be rewarded with a great backlink. This is, in fact, one of the fastest ways to get an amazing link with minimal effort.

Google is now addressing spammy backlinks and nullifying them. The best thing you can do is to get rid of any spam links and backlinks with errors while at the same time building up new high-quality links that will add trust and authority to your site. Backlinking is an important part of SEO Toronto and must be maintained in order to see the best results on the Google Search platform.

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