Want to send word of your brand out into the vast chasm that is the Internet? There are plenty of ways to market your company, but one of the most popular and powerful ways to increase your brand awareness is through social media, especially in this day and age!
Social media is used by billions of people every day, and Instagram is one of the most popular platforms. In fact, 1.22 billion people use Instagram every month! Of course, constantly managing your Instagram account takes time and effort. If you want to simplify your social media marketing efforts, here are some tips on how to streamline your Instagram marketing using online tools.
Cross-platform management tools
Chances are Instagram isn’t the only social media platform you use to promote your brand. Considering 99.9% of Instagram users use multiple platforms, it’s actually smart to diversify and use multiple platforms.
However, what’s more difficult than managing one social media marketing campaign? Managing multiple. That is, unless you use cross-platform management tools.
Cross-platform management tools are a great way to simplify all the various campaigns you have going on across various platforms. Instead of logging into each platform individually, you can log into one easy-to-use dashboard that manages all your social media accounts.
All your notifications, messages, and comments can be found in one spot, so you don’t have to chase them down across multiple social media platforms. This makes it much easier to stay on top of your Instagram marketing strategies, along with whatever other campaigns you have going on.
Some of the most popular cross-platform social media tools include:
● Hootsuite
● IFTTT (If This Then That)
● Sprout Social
Post-scheduling tools
Social media management likely isn’t your full-time job. You have a business to run! So, it might not always be easy to be at the computer when you need to schedule posts.
To streamline your Instagram marketing, wouldn’t it be nice to be able to schedule all your weekly (or even monthly) posts on one day, so you can focus on running your business the rest of the week? Luckily, you can!
Post-scheduling tools make it easy to schedule all your Instagram posts ahead of time, so you don’t have to watch your clock to post at the perfect time.
You also don’t have to limit your posts to work hours or, even worse, post work-related Instagram content at night when you should be at home relaxing. Some reports even indicate the best time to post content is on Sunday between 3am and 6am. Who wants to be sitting at the computer then!?
With a post-scheduling tool, you can build your entire Instagram post and simply tell the tool to post it at those ridiculously early hours. Then, while you’re snoozing soundly in your bed, the tool will post your content right on time to maximize your marketing power.
These are some of the most popular Instagram post-scheduling tools:
● Later
● Buffer
Tools to keep your finger on the pulse
If you want to create an effective Instagram marketing campaign, you need to know the types of content people are interested in and whether people are talking about your brand (and what they’re saying). But business managers don’t have time to scan Instagram for trends, comments, mentions, or look through all your countless notifications.
Keeping track of your brand’s reputation online is a highly tedious and time-consuming job. Plus, with the amount of content you’d have to scan through, it’s almost a certainty that you’d miss something. That’s where social listening tools come in.
Social listening tools are designed to keep their digital finger on your brand’s pulse on Instagram 24/7. They monitor your network and let you know if something pops up that might impact your business or if there’s an opportunity you can capitalize on.
This constant scanning of Instagram not only saves you time looking through infinite content for mentions of your brand, but it also means you’ll know about concerns almost immediately so you can react right away.
Ready to simplify network monitoring? Here are some of the best social listening tools for Instagram:
● Mention
● Falcon.io
● Spinklr
Analytics tracking tools
One of the biggest benefits of digital marketing is the ability to track everything. You can see almost every tiny detail about how users interact with your content online and who they are:
● Post views
● Overall engagement
● Time looking at post
● User demographics
● Shares
● And many, many more
The more you know about how your followers interact with your content (and your followers themselves), the more personalized you can make posts to drive engagement. And, as every good marketer knows, more engagement means more sales!
But if you want to make the most of your social media marketing strategy, you need to keep track of all these analytics, which can be quite a job itself. That is, unless you use analytics tracking tools.
Instagram analytics tracking tools keep track (obviously) of every key performance indicator (KPI) you could ever need to maximize your social media marketing strategies. Instead of pouring over the data yourself, it’s all neatly packaged on a single easy-to-use dashboard.
With all the analytics at your fingertips, you can create more effective posts with a fraction of the effort, saving you time, streamlining your Instagram marketing, and optimizing your social media strategies all in one single swoop!
If you want to take a deeper dive into your Instagram analytics, check out these helpful tools:
● Socialbakers
● Iconosquare
● Keyhole
Use Instagram post templates
Now that you have the managing, scheduling, tracking, and analyzing down, all that’s left is to actually create your content. Creating content is one of the most time-consuming parts of the entire Instagram marketing process! Luckily, there are tools to help with that, too.
The best way to streamline your social media marketing content is to use Instagram post templates from PosterMyWall. With a template, you don’t have to be a professional designer to create professional content. Simply look through the premade templates, choose one that works for your brand, fill in your information, and you’re ready to post.
Using Instagram templates can cut hours from the content creation process. You don’t have to worry about coming up with a great design, and because there are thousands of templates available, it’s much easier to come up with inspiration for your next post.
All templates are professionally created and are the perfect size to fit your Instagram feed. Once you create your content, the only thing left to do is bring in the profits from your successful marketing campaign!
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