Marketing has changed a lot since the first time it entered the digital world and was down to banners. Today, digital marketing has many types that can help your business get visibility and recognition by reaching the target audience through their phones, social media, and other platforms.
Here are some of the most prominent ones that can help your brand take a noticeable position on the market.
1. Smartphone marketing
The first type of digital marketing in this article is one of the most important ones since everyone has access to smartphones. Younger generations are more prone to being inseparable from their phones paving perfect conditions to employ smartphone marketing. Moreover, computers are not as widely used, so this way you will reach even that population.
You can do it with text messaging, but one of the popular ways is creating a free app for iOS and Android platforms. This app can notify your target audience with push notifications when you have a new product or content they should check out. Just make sure not to be intrusive and turn your marketing campaign into harassment since that will deter future customers and might give you a bad reputation.
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2. Email marketing
Every day, more than 100 billion emails are sent around the world. Businesses use this type of digital marketing to promote their brands, products, and services to customers. It's also the easiest way for customers to find out about discounts, sales, and coupons.
Since email marketing is a more personal approach, customers won't see it as that intrusive and even appreciate being kept in the loop. However, you still need to get an email address from your customers that may feel like an intrusion of privacy. You can deal with these reluctant subscribers by offering incentives to leave their email in exchange for a discount or other form of promotion.
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3. Content marketing
Content marketing is not a direct way of advertising but is focused on providing quality content on the web. This allows the audience to interact with the content and between themselves by sharing and commenting under published material.
It’s best to use this type of marketing together with search engine optimization, for example, to enhance your visibility during internet searches. The quality of your content will show off your knowledge on various aspects of your business, establishing a trusting relationship with your audience.
4. Social media marketing
It's hard to imagine everyday life without social media so using it for marketing comes naturally. Before you start your social media campaign, decide which platforms are ideal for your business. To engage an audience, you need to share quality content relevant to your brand and products.
Furthermore, social media offers paid advertising, hashtag campaigns, and influencer marketing, with the latter being the most popular on Instagram and Snapchat. The audience particularly responds to campaigns promoted by celebrities and other personalities who endorse brands. Also, it's easier for the audience to communicate with companies about their brands on social media, creating a more open channel to voice their concerns.
5. Online advertising
We mentioned one of the pinnacles of online advertising since the first webpage was published on the internet — banners. Now, you can use Google AdSense, Taboola, or any other online platform that will put your ads on other sites that fit your marketing goals. Configuration here is based on your target audience, keyword, location, and other parameters.
Additionally, you have an option to work with established online magazines that have marketing departments so they can do all this for you if you buy ad space on their website. But before you do this, you need to protect your ideas and brand legally with help from lawyers and consultants, like IP Guardian. This will not only show you as a serious player but also make it easier to apply for sponsorship programs some magazines offer to promote your brand on their platforms.
6. Pay-per-click marketing
Pay-per-click marketing is based on paying search engines to promote your products with ads. For example, when users search for certain content through Google, they will get sponsored advertisements at the top. These ads appear based on keywords and when a user follows an URL, it will take them to your website and you will then pay Google for the service.
The good side of this marketing is it can bring a lot of revenue, benefit everyone involved, and can lead to high ROI. But, these clicks may not always sell your products since people can click and not buy anything.
7. Viral marketing
We were all part of viral marketing whether we realized it or not. Sharing content to other people that involves products and brands and thus participating in its quick spread is the essence of viral marketing. Social media is the most common environment for this since it allows the exchange of different media formats, like videos or memes.
Unfortunately, things are not as easy as they sounds like. You have to put a lot of effort to create a successful viral campaign, firstly by promoting the same content on all your platforms. The downside of viral marketing is that audience decides what to share and how to handle the content, which can lead to misinterpretation, ridicule, and failed advertising.
Lastly
Choosing the right type of digital marketing can have a significant effect on the success or failure of your brand. To promote a business online, you need to be familiar with the mechanisms of advertising and prepare a thorough strategy to reach the target audience. If this is not something you excel at, consider hiring a marketing agency to do it for you. It may cost you more than planned, but it pays off in the long run with successful marketing campaigns.
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