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Vision for 2021 and Strategies: Review your Brand Image?

After a particular year like 2020, the vision for 2021 may include re-branding your business with professional business branding consulting. Indeed, the year that has just passed has required adaptation on several levels, investments, and resilience. As an entrepreneur, you had to deploy all your force of action. And you had to adjust your strategies to maintain your business, serve your customers well while respecting Public Health requirements.

Vision for 2021 and strategies

Perhaps this means that you have grown up as an entrepreneur, that you have discovered new strengths for yourself. It may also reveal that you have identified and corrected some weaknesses in your business by adjusting to the new reality. Likewise, the values of your company may have been reinforced or they may have also evolved, leading you to consider other elements as important.

Maybe you've even been more transparent with your customers, communicating differently on social media and other media. Has your outlook on trading and selling products or services changed? Would you like to be able to communicate this new vision from now on?


“Your vision for 2021 can now take into account these now stronger elements in your business.”

But how do you adjust your vision for 2021 by considering what you have experienced and achieved as an entrepreneur? How to communicate what you have become or have affirmed more? This is what we offer you as a reflection at the start of the year.


A vision for 2021 conveyed by the brand image

The observations made about your business in 2020 could inspire you to introduce yourself and communicate in a new way. They might also ask for an analysis of how you are perceived by your customers and the general public.

For starters, the transformations experienced in your business in 2020, your achievements, and your successes would be good elements for you to use. They would allow you to stand out and assert yourself more in your industry. Think about it: your 2020 reorganization speaks about you, your choices, your solutions, your values.



A well-thought-out brand identity

This reflection on your business could also lead to the creation or redesign of your brand identity. What are we talking about when we talk about this concept? We refer to the way in which your company, or organization, is perceived or recognized by its customers.

The brand image comes from a reflection on the values of a company, on its products or services, on its role in the community, on its ways of communicating with its customers, etc. By identifying elements that represent you well in these dimensions of your business, it is possible to better define or redefine your brand. That is to say to offer logos, colors, words, and images that are consistent with who you really are. Or with what you have become.

It is also possible to build marketing and communication strategies that better respect your identity, your DNA. Is it getting stimulating? Perfect, we continue!

Also Read>>>>How Digital Marketing Grows Your Business


An evolving brand identity

Your corporate identity is changing. You learned more about it in 2020, but this development was also very present in your business. Think about your development ideas and your business strategies that provide for changes in your practices and/or your clientele. Maybe you've even taken a greener turn.

It is therefore normal and logical that your brand image should do the same. Remember that it should represent who you are, to your current and potential customers.


More eco-responsible brand images

The last few years have created, in society and in people, an evolution towards more environmentally friendly ideas. Several companies have followed suit. They have offered certified eco-responsible products or services to meet these values more expressed and demanded by consumers. And they communicated this new direction.

For example, at Basta communication, we have also targeted a committed, responsible, green, and eco-citizen clientele. We wish to meet the needs of this clientele and we wish to do so while respecting our commitments and convictions in this regard.

Your visions for 2021 could point towards these values related to respect for the environment and obtaining certifications and responsible commitments. These are elements that are increasingly considered by Quebec and Canadian consumers. And these are increasingly important choices for the health and future of the planet.


Basta communication, your partner to define your brand image

Our clients' values and their business vision are part of our daily lives. We at business branding consulting work with these ideas to propose tools as well as communication actions in perfect coherence with what our customers are.


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