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7 Major KPI Parameters to Measure Your Digital Marketing Performance

 At one point of time gaining a good position on search engine pages wasn't actually a complicated task. The methods like keyword stuffing and other manipulative SEO practices could help websites improve their ranking in a short time. However the times have changed a lot and Today almost all the reputed search engines have adopted much stricter rules supported by advanced monitoring technologies. Any manipulative technique can be identified by search engines and will attract a penalty in the form of demoted ranking or even blacklisting. 

KPI to measure Digital Marketing

To improve your ranking through white hat SEO practices can be time consuming and that’s why the website owners use the blend of SEO, and digital marketing to multiply the overall outcome in an ethical way. WHether you are a blogger or want to increase traffic on your ecommerce site, it is important to follow the right strategies. In this blog we will mention some of the best methods to help you extract the maximum returns out f your digital marketing campaigns by adopting right evaluation strategy:

Recognize the major factors that represents performance 

When it comes to key performance indicators then one size fits all approach doesn't work. Being unique your business has some specific needs and objectives and how effectively you translate them into KPIs when marking digital marketing campaigns determines its potential.

Here are some major KPIs to consider:

Understand collective profit by ROAS (Returns on Ad Spend)

This KPI calculates the total expense of an ad and the collective profit made through it. It allows you to discipline the advertising budget by working on an RoI-based strategy. The formula is revenue/total spend * 100)

Monitor average ticket size through AOV or Average Order Value 

AOV or Average Order Value: Research shows that it is relatively easier to increase the ticket size of existing or present customers rather than acquiring new customers. AOV or AVerage order value helps you understand the average sales value of each session which puts you in a better position to plan and optimize strategy for increasing average purchase value.

Understand return potential of customers through Customer Lifetime Value (LTV)

 Customer Lifetime Value LTV helps you to understand the overall revenue you achieve from your customers throughout their journey with your brand. Using these metrics you can discover the gaps and find the right ways to fill the same with the right tactics like a more targeted approach, better customer service, follow-ups, and other strategies.

Measure tangible profits with the help of Lead-to-Close Ratio

Along with quantity, the quality of lead also matters a lot as you spend a specific cost for acquiring each lead. Acquiring numerous leads does not produce any tangible benefits if only a few of them get closed. You can monitor this aspect with the help of the Lead to Close Ratio that calculates the Projected RoI of your digital marketing campaign. 

With the help of this KPI, you can efficiently evaluate the quality of leads acquired by your marketing team. It will take the guesswork out of the process and also helps in determining the answerability.

Branded Search Lift

WHile marketing helps you to gain more immediate benefits like leads and sales, branding helps in determining the long-term sustainability of your business. Upon reaching a certain level of maturity the branding helps you to become a household name among your targeted section of internet users. To understand the branding impact of your business you need to constantly monitor the KPI called Branded search Lift. It monitors the number of searches specific to your brand name. 

See where your site stands with Average Position metrics

WHere your website stands on the SERPs results determines your brand visibility and corresponding benefits like the number of visits, total online sales, and the volume of subscribers. A better SERP position gives you an edge over your nearest competitors. While everyone’s dream is to acquire the no.1 position on Google it is not an easy task. Besides, maintaining the same position over a long time is even more difficult. However, with a disciplined and reasonably narrowed approach, you can gradually improve your ranking on specific keywords. To measure this you can check your Google Analytics report for your position on organic search. Based on the same you can identify the gaps between present and expected positions and adopt required strategies to improve the rankings.

Also read>>> Five Important Aspects Every Single Website Must Have

Understand organic reputation with Non-Brand CTR

Direct marketing your brand to get people to visit your website shouldn't be a standalone practice. You need to combine it with organic practices as well. The Non-brand CTR is a vital metrics that tells you about the click-through rate achieved through non-branding practices like organic searches. It can be improved by working on your SEO strategies and improving their deliverables.


Nearly every website vie for the covetous no. 1 position on Google but it is clearly very difficult to achieve this phenomenal ranking. These things can be especially difficult for small businesses and new brands. However, with some smart SEO strategies and keyword research they might be able to get  a fairly decent position on Google. AMong others, digital marketing strategies helped the businesses a long way in improving their ranking, visibility and SEO. In this blog we mentioned some of the evaluation tricks to accurately measure the digital marketing performance and do the needful to enhance the overall impact. While there is no one size fits all solution for the issue, a smart strategy supported by solid evaluation methods to measure and optimize the impact can multiply the outcome. 

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