Horse racing is a sport that is incredibly stat-focused, meaning that the addition of tech tools in the sector is nothing new. However, the sheer number of options available to the casual fan, as well as those more directly involved with a thoroughbred in this modern day are staggering.
For most, tech tools will be used to aid with their horse betting online selections, as the in-depth features available could help find value in a particular gaming market. Meanwhile, there are also tools available that could aid with the breeding process. But what are some of the key horse racing tech tools that fans of the sport should be aware of?
AI-Powered Predictive Tools
For the vast majority of racing fans, the research phase of finding a winner is one of the most rewarding parts of the game. However, in this modern day, AI-Powered tools are also available to offer a second opinion and provide any key details that may have been missed.
One of the most popular options in this sector is FormGenie, which uses AI-driven modelling to analyze and critique horses’ chances based on the form in the book and the current conditions.
EquinEdge is also a proven tool used in North America, using data-backed metrics to predict the performance of a horse. Both of these tools are now readily used within the sport by gamblers, as they can give a bettor an edge over a sportsbook when it comes to finding value in the market.
Advanced Form Analysis
While AI-Powered predictive tools are able to offer an overview of a runner’s chances, there are various tools available to bettors that can offer a more in-depth analysis of a thoroughbred.
Advanced form analysis tools can come in the form of LightSpeed Stats and Inform Racing, with both specializing in speed ratings and providing a stronger foundation behind supporting a certain runner’s chances.
Proform Racing is also a key tool that is regularly used in this sector, with a particularly informative option available for followers in the United Kingdom and Ireland. This tool enables a bettor to export data and also filter ground conditions to find a runner that is best suited to perform on a given day.
Unlike the AI-powered predictive options, Advanced Form Analysis tools are used to fine-tune an argument and find a reason WHY a horse will win a race.
Immersive Experiences
Not all racing fans are fortunate enough to have the funds to travel to the biggest events on the calendar, such as the Grand National or Kentucky Derby. Therefore, the advancement in tech has seen a wide range of immersive viewing experiences becoming available.
Among those include JockeyCam, which gives the viewer an uncanny experience aboard a horse in one of the world’s most popular races, as a first-person perspective of a race can be enjoyed. This immersive experience will enable the viewer to feel closer to the action than they have ever before.
Meanwhile, if you are looking to embrace the atmosphere at the track without leaving the comfort of your own home, then Virtual Reality can be utilized. This enables fans of the sport to wear VR headsets to place themselves at illustrious venues such as Ascot, Churchill Downs, and Flemington.
While using VR, fans can look around the parade ring and enjoy close-up views of the horses before the race, which can offer an informative experience when it comes to making a selection in a big race. This has become a hugely popular option in terms of an immersive experience for those who aren’t able to physically get to a race track in person.
Digital Management
One of the most important groups within horse racing is the owners. The money pumped into the sport ensures the long-term growth of racing, and therefore, it is no surprise that key tech is available to track runners' progress.
One of the most popular is The Racing Manager, which is seamlessly able to track up to ten runners for an owner. As well as being able to assess previous form, this app also ensures a direct link between an owner and a trainer, with automatic updates and alerts sent to those with login details.
Furthermore, horse racing is a sport that is all about opinions, but due to the toxic nature of social media, one of the preferred discussion platforms comes in the form of The Winners Circle. This loyalty platform offers a community for fans of the sport, encouraging secure and high-tech fan engagement with the sport from those who are most passionate about it.
EquiAnalytix is another community app supported by blockchain technology, offering in-depth analysis and a forum for fans to discuss the latest goings on within racing.
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