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4 of the Hottest Web Design Trends

 The web is constantly evolving, which means web design trends are continuing to advance at a rapid pace to keep up with current requirements. This article will take a look at four of the most popular design trends and innovations that are set to take the digital realm into the future.   

Web Design Trends


Minimalism is not only a popular movement in the offline world, but principles of both material and digital minimalism are beginning to gain prominence in web design as well. The minimalist principles found in design styles such as flat design are becoming the preferred design layout for start-ups and established businesses hoping to advance their website into the current design era. Users typically do not appreciate or respond well to being bombarded with a litany of overcrowded text, pop-ups and images when clicking onto a website. Simplicity is key when it comes to minimalism, which is why this style is often achieved through the use of clean lines, open space and a limited colour palette. If you’re looking to give your website a more modern and sleek feel, a minimalist design may be the right choice for you.

Material Design

The use of Google’s Material Design elements has seen a rise in popularity, making web design with these elements one of the most popular current trends. This style is all about creating a visual language that can be applied to both digital and physical surfaces. The main principle behind Material Design is to use layers, shadows and other effects to give elements a realistic three-dimensional look. Users enjoy the novelty of websites that have elements that mimic real-world textures as well as having some kind of physical response during website navigation. Material Design can make the website experience unique and memorable, which is important if you’re attempting to attract new clients and customers. This trend is also perfect for those who simply want to add a touch of sophistication to their website.

Flat Design

Flat design is not a particularly new style of web design, but its minimalist and simplistic principles are making somewhat of a comeback in the current digital design era. This style is characterised by the use of simple, two-dimensional elements and a lack of depth or realism. While flat design can sometimes be seen as too minimalistic, when done right it can give your website a clean, modern look and feel. If you’re a new business considering contacting an agency specialising in web design in Melbourne, a simple and affordable flat design website may be a great choice to help get your business off the ground. 

Responsive Design

With more and more people accessing the web from mobile devices and touchscreen tablets, responsive design has become an expected standard for any website. This trend involves creating a website that can adapt to any screen size, whether it’s a desktop, laptop, tablet or smartphone. Responsive design is essential for providing users with a great experience no matter how they’re accessing your site. Responsive design is simply best practice when it comes to web design and will go a long way to bolstering your business's overall marketing, SEO and social media efforts. 

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