A little while ago, we discussed a post on how to write effective video marketing content. It got us a lot of positive feedback. But, we thought, “Hey, that’s a great idea! Let’s do it again!”
And then we came up with something even better:
The concept is that you should take the time to explain what your product is and why it will be helpful to people. This could be by talking about its features, benefits, or use case. You can discuss who your customer is and what they do.
You can talk about the value proposition of your product concerning other products available in the market. You can talk about how it solves their problems or how it fills a gap. And you can speak of its uniqueness and how people will find value in using it (i.e., the power of your solution).
You don’t need to bore them with all this data-heavy stuff – just go for simple statements like simple and straight sentences which make an impression on your audience. The key is that you must relate your story about why this product/service/product combination will be helpful to you for people to consider using it for themselves.
The first hack- Make your video shareable.
When someone shares your content on social media, there should be a reason to do so. One of the most important aspects of video marketing is making sure your video is sharable. This means that it is easy for viewers to share your video with others on social media or through email.
So, we have some simple steps we can follow:
- Add a video description to the video. This is what your users will see when they open the link or watch the video. It’s not necessary, but it helps increase engagement. In addition, it gives you more control over what your users are sharing with you.
- Give your video a “share” button in the sidebar of your website or app. To do that, just add a button to the left sidebar menu while in “web-view” (or from any window).
- Add inline audio and text descriptions of your videos (to be used in case someone wants more information about the topic).
- It is also possible to embed the videos in your partner blogs or ads to make the video content more shareable. Using this method, you can increase traffic to your site.
The second hack- Use video marketing to power your brand
We’ve all heard about the power of video marketing, but it’s often so complex that most of us don’t know how to use it to our advantage.
A recent study from 757, a market research firm, showed that 65% of top brands are using video marketing. People still don't know how to use it effectively. This can be seen in brands like Netflix, which boasts some of the highest yet lowest traffic numbers on YouTube, and why they haven’t hit the mainstream.
Here are four simple tips to help you generate and increase target traffic to your videos:
1. Get creative with your titles.
2. Use visuals and animation rather than just text and images
3. Add voice over if you have someone in your audience who speaks a different language using text to voice software
4. Use captions instead of subtitles (this can make your videos much more engaging)
This blog breaks down the most common mistakes made when creating a video guide for an online course or e-book and gives some tips for improving their effectiveness:
The third hack-Get people to participate in the video
Website traffic hacks have caught your attention, and now you want to know how to use them.
Watch as many instructional animation videos as possible and make sure that people who like what they see stay around long enough for you to finish your message.
Here are some other tips for bringing more visitors into your content:
• By providing relevant information about what others write on other websites, you can utilize search engine optimization (SEO) to benefit your website. As an example, you can add a transcript to the videos and add a description to the Youtube channel for the video posted.
• Give people lots of information, so they’re likely to take action when they encounter something new on your site
• Create high-quality images and graphics while also keeping everything else simple
• Share longer videos with shorter descriptions of what is happening in each section of the video.
Finally, you must market the video in a way that encourages people to watch it. By following these tips, you can increase the likelihood of getting people to participate in your video marketing campaign.
The fourth hack- Engage with your audience.
Video marketing has been a growing and essential part of the internet marketing landscape for quite some time now. It seems like everyone is doing it, and now more than ever.
The best video marketing hacks that we can come up with are:
1. Use only the right tool for the job
2. Have a clear vision of what you want to achieve
3. Be specific (like choosing one keyword over another)
4. Focus on the audience you want to reach (the audience should be the most critical part of your campaign)
5. Create great content that your audience will love to consume
The fifth hack- Optimize your Content for Mobile.
Mobile devices are slowly taking over the world. Smartphones, tablets, phablets, smartwatches—and more—are used for everything from web surfing to shopping to working out. The mobile revolution didn't start until 2007 with the introduction of the iPhone and the app store, but now it's an unstoppable force.
The numbers are staggering. There are more than 2 billion smartphones in use, and that number is expected to grow to more than 1.5 billion by 2040. In 2016, mobile commerce accounted for 30% of all U.S. eCommerce sales, according to Statista. Furthermore, that number is projected to hit 45% in 2020.
In short, if you're not focusing on mobile in your marketing efforts, you're losing business. For example, one of the most effective forms of marketing is video marketing. Still, if your videos aren't optimized for mobile devices, you're missing out on a lot of traffic and conversions.
According to a Cisco study that analyzed online video traffic between 2014 and 2019, mobile video will account for 66% of all online traffic. If you want to take advantage of this trend but don't know where to start, here are some tips on how to optimize your content for mobile viewers:
Conclusion
We hope that this blog helps you create fantastic instructional animation videos to use on your website and any other website where you want visitors to engage with your product or service.
Thanks for reading our post, and please feel free to share any comments below or on our social media accounts if anything was unclear or something you would like us to cover next time around!
Author Bio
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
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